Privacy Policy

THE BAG BOUTIQUE PRIVACY POLICY

This Privacy Policy describes how your Personal Data is collected, used, and disclosed to others when you visit or purchase something from www.thebagboutique.nl (the "Site").

WHAT PERSONAL DATA WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and certain cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, the websites or search terms that brought you to the Site, and information about your interaction with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Data using the following technologies:

- “Cookies” are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, pages from which you come to the Site and where the Site directs you to, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record data about your use of the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other payment methods), email address, and phone number. We call this information "Order Information."

When we talk about “Personal Data” in this Privacy Policy, we mean both Device Data and Order Data.

HOW WE USE YOUR PERSONAL DATA
We use the Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment information, preparing you for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
to communicate with you;
to check orders for potential risk or fraud; and
to send you information and advertisements about our products or services, in accordance with your expressed preferences.

We use the collected Device Data (in particular your IP address) for potential risk and fraud screening, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers navigate the Site and to assess the success of our marketing and advertising campaigns).

We provide your Personal Data to third parties who help us use your Personal Data as described above. For example, we use Shopify to operate our online store. You can read how Shopify handles your Personal Data at https://www.shopify.nl/juridisch/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can find more information about how Google uses your Personal Data at https://policies.google.com/privacy?hl=en. You can also opt out of the use of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We may also disclose your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legally valid request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Data to send you targeted advertisements or marketing messages that may be relevant to your interests. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You may opt out of some of these services through the Digital Advertising Alliance’s opt-out pages: http://optout.aboutads.info/.

DO NOT TRACK
A “Do Not Track” signal from your browser does not cause us to differ from our data collection and use practices.

YOUR RIGHTS
If you live in Europe, you have the right to access the Personal Data we hold about you and to request that it be rectified, updated, or erased. To exercise these rights, please contact us using the contact details below.
If you reside in the EU, we also note that we process your personal data to fulfill contracts we have with you (for example, if you order something through the website) or to pursue our legitimate interests listed above. Please note that your personal data will be transferred to countries outside of Europe, including to Canada and the United States.

RETENTION PERIODS
When you place an order through the Site, we retain your Order Information until you ask us to delete it.

CHANGES
This Privacy Policy may be updated from time to time, for example because we change the way we handle data, for other operational reasons, or because this is required by law or regulation.